Last-Name effect – An interesting theory.

Last-Name effect – everyone whose last name begins with some of the last letters of the alphabet were last at everything in school, and later, as adults, they are buying everything they can get their hands on because of fear that supplies will disappear. 

According to the new study, people whose last name begins with the last letter of the alphabet (Z) are making the fastest decisions when it comes to shopping. What could explain this weird phenomenon, which the authors of this theory called “last-name effect”? Here is an interesting explanation.

American obsession with alphabetical order, especially in the education system, often places those whose last name begins with a letter “Z” at the end of the line, causing different kind of suffering in life of those persons. For example – they are always last in line at the canteen and the other kids are taking all the chocolate milk before them…also, in most cases, they are placed in the last rows in the classroom, so they have to put a great effort to get the attention of teachers. Later in life of those persons, as soon as they see a product that is discounted (or if someone offers them something to buy) they are immediately buying them because they have a fear that the supplies will disappear. In those moments, they finally have “chocolate milk” within their reach.

“For years, simply because of your name, you've received inequitable treatment. So when you get to exercise control, you seize on opportunity. It's a coping strategy, and over time it becomes a natural way to respond” – explains Kurt Carlson, an assistant professor at Georgetown's McDonough School of Business and a co-author of the paper on this subject.

He and Jacqueline Conard, an assistant professor at the Massey Graduate School of Business at Belmont University, have uncovered the “last-name effect” through an experiment.

They selected a group of students and send them an e-mail, offering them free tickets to a basketball game.  Within that e-mail, they highlighted that the offer is limited. The average response time of people whose last names begins with some of the last nine letters of the alphabet (from R to Z) was 19.38 minutes. Those whose last name begins with some of the first nine letters of the alphabet had an average response time of 20.08 minutes, which is a statistically significant difference.

These results drove “Time” journalist Sean Gregory to verify this theory. He took the list of workers and found Paul Zelinski, a production director for “Time” and “Sports Illustrated” for kids. Zelinski told him that he spent many days in the back of the class as a student in Brooklyn Catholic schools.

“In grammar school, I didn't mind, because there was this girl next to me who was cute. But in high school, it stunk. I couldn't see over the taller guys in front of me” – said Zelinski.

He claims that “last-name effect” makes sense. For example, he is always looking to make a quick agreement on a deal, and he recently bought a car over the internet for a good price. However, he is still afraid that he will be on the fringe. When he goes to watch a game, he often arrives two hours earlier, just to grab the best seat and have a good view of a game.

“I don't know if that has to do with being Zelinski or being Polish. I might have to go into therapy to find out.” – Zelinski said.

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Literary compliment – Mark Twain and Edgar Allan Poe

Works of American writer Edgar Allan Poe (1809-1849) were not very well received at the time when Poe was alive. Poe's stories and poems were especially despised by writer and journalist Mark Twain (1835-1910) who once in a letter to his friend wrote:

“To me his prose is unreadable—like Jane Austin’s. No, there is a difference. I could read his prose on salary, but not Jane’s. Jane is entirely impossible. It seems a great pity that they allowed her to die a natural death.

Another thing: you grant that God and circumstances sinned against Poe, but you also grant that he sinned against himself—a thing which he couldn’t do and didn’t do.”

 

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Secret admirer – Gioachino Rossini

"Maestro, since I'm not able to write you what I can tell you in private, be in the theater 'La Scala' tonight, in a box number nine, during the performance of your opera. I will wait for you with impatience in my heart. Your secret admirer."

When the famous Italian composer Gioachino Rossini (1792-1868) received this letter, he immediately began to prepare himself for a date in the theater. He even put a wig to look younger.

As soon as he arrived at the theater, the theater manager told him, casually, that a beautiful lady, who just arrived in Milan, reserved the box number nine and that she is a French ambassador’s wife.

Gioachino's heart started pounding wildly. Otherwise, he was known as a man who doesn’t miss any opportunity for flirting. 

However, the curtain went up, the opera began, but no one came to the box. Rossini was sitting there, lonely and disappointed.

Finally, a doorman came and brought him an envelope. He opened it and found a letter that said:

"Maestro, His Excellency the Ambassador of France has long been a widower. So tonight, you'll be alone in the box. Your eternal admirer – April Fool’s joke. "

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Letter of recommendation – Giacomo Meyerbeer

In 1839, a young German composer went to Paris in search of glory.

In Paris he met a prominent musician Giacomo Meyerbeer (1791-1864) who kindly received him and patiently listened to all of his compositions. After that, Meyerbeer wrote a letter of recommendation to the Director of the Paris Opera.

In the letter, which was found many years later, Meyerbeer wrote: "Please take this imbecile off my hands!"

And do you know who was this so-called “imbecile”?

Richard Wagner, the famous German composer.

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Shame – Arnold Schoenberg

Austrian composer Arnold Schoenberg (1874-1951), known as one of the creators of atonal music, was furious when Thomas Mann published his novel “Doctor Faustus”. Specifically, the main protagonist of the novel is Adrian Leverkühn, a composer who "sells his soul to the devil” to invent a new music technique like the one Arnold Schoenberg did...

After the publication of the novel, Schoenberg, in anger, wrote an open letter for the public in which he accused Thomas Mann of plagiarism. But Mann managed to defend himself and the novel by saying that Schoenberg had a great influence on him.

Nevertheless, the composer was convinced that Leverkühn, the hero of the novel, ruined his reputation in cultural circles, and complained about it for the rest of his life.

- If Thomas Mann only hinted to me that he intends to write a novel about a composer, in just a few hours I could have invented a completely different music technique, just for him! - Arnold Schoenberg used to say.

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Blue Blood – Alexander Korda

Alexander Korda (1893-1956), renowned British director and producer of Hungarian-Jewish origin, was knighted in 1942 because of his contribution to British cinema.

Shortly after that, Korda, who was a passionate gambler, won $10,000 playing poker with the famous American film producer Samuel Goldwyn. The next day Goldwyn sent a check to Korda, written in red ink, and a letter in which he wrote:

- Bloodsucker, I signed this check with my own blood!

Shortly afterwards, Korda played again poker with Goldwyn. This time the British director lost approximately the same amount of money that he previously won. The next day he sent a check to Goldwyn written with ordinary, blue ink, with a note:

"Bloodsucker, this check is signed in my blood to. Knight Korda.”

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Sarah Bernhardt: Passion is definitely important!

Longtime fan once sent a letter full of blame to the famous French theater actress Sarah Bernhardt (1844-1923).

She was complaining how the actress continuously plays in the role of women impassioned with love, and this respectable lady has never been able to bring her minor daughter into the theater with her.

Sarah Bernhardt really cared about her fans opinions and she made an effort to respond to this lady.

She wrote her a letter: “Dear Madam, please, keep in mind the following: if you yourself weren’t impassioned, you wouldn’t have a daughter now, and, the concern as whether to bring her to the theater or not.”

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